No CommentsMarch 6, 2009

The Buzz Makers

A short inventory of our two viral videos at the end of our planned seeding period: Zanul Camatar was embedded in more than 100 blogs, and has almost 6000 search references on the web, about 60% of what Banca Transilvania’s “Zanul” has (see below). That means we achieved more than half of Banca Transilvania, with a budget at least 300 times smaller.
Romica Boschetaru, on the other hand, got embedded in some 50 blogs and websites, and the only reason it has more search references than Zanul Camatar is that there actually is a real life Romica Boschetaru out there on youtube - such a small world!

buzz-zanul

There you go, the three most popular loansharks in Romania: a fictional character, a crime syndicate, and a corporation. Can you spot the differences?

buzz-bang

This could actually work as a corporate slogan for a bunch of companies

buzz-romica

Most popular Romica online - which shouldnt be hard, since there’s only three in total, one of which is dead

buzz-bamboocha

This catchphrase doesnt even mean anything. What’s wrong with this people?

Categories: Viral, Web Series

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